Persons are celebrating the ability of utilizing synthetic intelligence (AI) to put in writing blogs. I see some people flexing about publishing lots of a day — a horrible thought, for my part.
And right here’s my reasoning for it:
- Competing on amount is a shedding sport. There’ll all the time be a techie or company that may create exponentially extra content material than you.
- Managing and updating all that mediocre content material is an operational nightmare.
- You get caught on this cycle of crappy content material creation.
Don’t get me improper. I’m not towards utilizing AI in content material creation. Fairly the other, truly. However I believe the true energy of AI lies in repurposing unique content material.
That’s why I’ve adopted the three Rs precept. (No, I’m not speaking about sorting your plastic and paper.)
Within the content material advertising context, it stands for scale back, repurpose, and recycle.
- Cut back low-quality, pointless, and repetitive content material. Much less fluff and extra stuff ought to be your mantra.
- Repurpose current content material as a lot as you possibly can earlier than creating new content material.
- Recycle outdated content material. Replace and refresh older, evergreen content material. It extends the lifespan of your content material and improves your web optimization.
Now, let’s see how AI can help with this.
Lined on this publish
- How AI content material repurposing works
- Examples of AI content material repurposing
- Greatest AI instruments for repurposing content material
How AI content material repurposing works
To repurpose content material, begin with long-form content material like a weblog publish, webinar, report, or whitepaper. This serves as your basis. Then, use AI-powered instruments to splinter the longer content material into smaller items of content material. This method offers you extra content material to distribute via completely different social media platforms. It’s like chopping a large cake into smaller, bite-sized items. Every slice remains to be scrumptious, however now you’ve gotten extra to share.
Professional tip: Outline your small business purpose earlier than you begin repurposing content material.
For instance, in case your purpose is weblog site visitors, you would possibly ship curiosity-driven emails to your subscribers and drive them to your web site. However, in case your intention is lead technology, you would possibly bundle associated articles into an eBook and supply it as gated content material.
Examples of AI content material repurposing
Macro content material: Podcasts
Right here’s an instance workflow for content material repurposing workflow when podcasts are the macro content material:
- Transcribe the podcast: Convert the podcast audio right into a written transcript. This may be executed utilizing AI-powered transcribing instruments.
- Repackage as YouTube movies: Use AI-enabled YouTube software program to create video descriptions, timestamps, titles, and YouTube shorts.
- Convert audio to weblog posts: AI instruments can analyze your audio, choose key factors, and remodel them into full weblog posts. You possibly can then manually edit the textual content to match your model voice, add related media, and optimize for web optimization.
- Repurpose podcasts as e-mail newsletters: Use AI e-mail advertising instruments to summarize the primary takeaways out of your podcast. Now, ship them out as a part of your common e-mail e-newsletter updates. Embody hyperlinks to the complete podcast episode or weblog publish, relying in your content material technique.
- Generate social media content material with AI: Use AI-driven social media instruments to extract fascinating quotes, statistics, or insights from the podcast or weblog publish and switch them into bite-sized social media posts. Use related hashtags and fascinating visuals to maximise attain and engagement.
- Break up the audio into video snippets: AI video turbines can establish partaking moments or soundbites from the podcast and create brief video clips. Add sound waves and captions to make the movies extra fascinating and accessible.
- Create infographics: Condense complicated data from the podcast into visually interesting infographics. Provide the infographics without spending a dime use on credible third-party web sites, requesting a backlink in return. This will help construct your area belief and assist your weblog posts rank higher.
- Compile podcasts as an e-book: Compile a set of associated podcast episodes into an e-book. Add further insights, case research, and sources to supply most worth to readers.
- File a web based course: Repurpose your podcast as a web based course. Use AI course turbines to create your course define.
Really helpful instruments for this workflow:
- Descript — for podcast enhancing, video enhancing
- Frase AI — for AI-assisted weblog writing and content material optimization
- WritePanda — for e-newsletter creation, video snippets, and social content material.
- Canva AI — for graphics and e-book
- Micro-course generator — for on-line programs.
Macro content material: Dwell webinar
Right here’s an AI content material repurposing workflow when webinars are your macro content material:
- Transcribe the webinar: Convert the recording right into a textual content format utilizing an AI transcribing software.
- Gate the on-demand recording: A superb share of individuals will miss the reside session due to the complexities of various time zones or private schedules. Ignoring them is leaving cash on the desk. So, make the webinar obtainable as an on-demand recording in your web site to seize these leads. Use an AI writing software to create your touchdown web page copy.
- Create a podcast episode: Strip the webinar audio to repackage it as a podcast episode. Edit the content material to take away the pauses and filler phrases like “ums” and “ahs.” Now, add the intro and outro and add the episode to your favourite podcast platforms. AI podcast enhancing instruments can simply automate most of this.
- Create a weblog publish: Pull out the primary concepts, insights, and highlights from the webinar transcript and craft a weblog publish. Add visuals, quotes, and related hyperlinks. Use AI content material optimization instruments to optimize your publish for natural site visitors.
- Produce brief video content material: Determine fascinating segments from the webinar and create brief video clips. These could be shared on social media platforms as teasers for the on-demand webinars.
- Create text-based social media posts: Extract key factors, knowledge, or thrilling insights from the webinar and switch them into compelling social media posts. Use your LinkedIn publish or Twitter thread to drive site visitors to your macro content material.
- Develop an e-book or whitepaper: Convert the webinar into an e-book or whitepaper. Add further insights, statistics, and case research to make it complete.
- Distribute through e-mail e-newsletter: Share all repurposed content material, together with weblog posts, infographics, e-books or whitepapers, and on-demand recordings, via your e-mail e-newsletter. This lets you attain out on to your subscribers’ inboxes, offering them with helpful content material and retaining your model prime of thoughts.
Really helpful instruments for this workflow:
- Classes.us — for webinar internet hosting and recording.
- WordPress for gated content material.
- Descript — for podcast enhancing and video enhancing.
- Opus Clips — for AI-powered video repurposing
- Frase AI — for AI-assisted web optimization weblog writing, whitepaper, and E-book content material.
- WritePanda — for e-newsletter content material, video snippets, and social content material.
- Canva AI — for graphics and e-book design.
These are two potential workflows; you possibly can tweak them primarily based in your wants and content material technique.
Greatest AI instruments for repurposing content material
Descript:
Descript is an AI content material repurposing software that permits content material creators to repurpose content material for social media. It’s certainly one of my favourite instruments for transcribing and enhancing podcasts and movies. You possibly can transcribe your podcast and use the textual content as the inspiration to put in writing a complete weblog publish. It saves time and ensures no unique nuances are misplaced when repurposing content material.
Shorter, punchy content material does very properly on Instagram, TikTok, and YouTube shorts. With Descript’s text-based editor, repurposing longer video or audio content material is as simple as deciding on the textual content and producing smaller clips for every social media platform. Right here’s a video exhibiting that in motion.
Past transcription and enhancing, Descript gives options like display and webcam recording, an Overdub characteristic (to exchange audio with out re-recording), and the choice to publish on to completely different video and podcast internet hosting platforms.
Take a look at Descript
Opus Clips:
Opus Clip is a generative AI video software that helps you amplify your content material by turning key segments of your longer movies into micro-content. It really works greatest for conversation-driven movies longer than quarter-hour, like podcasts, instructional content material, commentaries, product evaluations, or motivational speeches. So, you may not see the identical outcomes in the event you’re making vlogs or music movies.
Right here’s the way it works: The AI software analyzes your long-form video content material, spots the juicy bits, and generates a number of brief movies shortly.
It even calculates a “virality rating” for every clip, utilizing knowledge from a ton of viral movies. Whereas I’m unsure how correct this rating is, it’s a pleasant experimental characteristic which you could split-test.
The AI detects transferring faces and focuses the video on the speaker utilizing the auto-track characteristic. The sort of content material technology saves enhancing time since you don’t need to set the main target for each clip manually.
The output video comes with routinely generated captions. The captions should not 100% correct however solely want mild enhancing. And also you don’t have to fret concerning the ‘umms’ or ‘ahhs’ – Opus Professional strips out filler phrases for a clear, crisp sound. It’s a superb software program to amplify your movies for social media content material.
Take a look at Opus Clip
WritePanda:
Viral movies: The AI software supplies a strong “Viral Clips” characteristic that routinely creates brief captioned clips on your YouTube movies. With the assistance of AI, WritePanda routinely identifies crucial hooks within the long-form video content material. It then converts that into brief, catchy clips. This characteristic saves content material creators helpful effort and time by eliminating the necessity to edit and spotlight clips manually. Customers can immediately generate viral clips by merely offering the YouTube hyperlink and deciding on a template. It’s a game-changer for anybody seeking to increase their YouTube viewers and improve engagement.
Chat with PDFs: One useful characteristic is the flexibility to feed WritePanda PDFs, books, web sites, and weblog articles. The AI can perceive and reply your questions concerning the content material in a couple of minutes. It’s extremely handy for anybody needing to extract data from giant paperwork shortly. You possibly can instruct the AI to repurpose content material into scripts, key factors, or notes.
Timestamps: WritePanda gives many options to boost your podcast manufacturing workflow. One in all my favourite options is the flexibility to effortlessly generate correct present notes and timestamps. Sometimes, you’d need to manually evaluate the episode and mark the timestamps, consuming helpful effort and time. With WritePanda, you possibly can automate this course of, saving you tons of time.
Titles and present notes: With WritePanda, you possibly can shortly create concise and fascinating present notes that give your listeners a fast understanding of what every episode covers. The timestamps characteristic permits your viewers to leap to particular elements of the podcast. It additionally generates ten titles for every episode, so you possibly can choose one or mix completely different ones to create your model.
Translate to completely different languages: You possibly can translate the transcribed textual content to 50+ languages with this AI software. You possibly can then obtain the translated textual content as an SRT file (a typical format for subtitles) and add it to YouTube or any video platform that helps caption information. This makes your video extra accessible and helps you attain wider audiences.
Repurposing content material throughout a number of languages maximizes your attain and will increase your possibilities of reaching your audience.
Stellar buyer help: One other facet that I discover significantly useful is WritePanda’s buyer help. They’ve been very responsive in conditions the place I wanted their help.
Take a look at WritePanda
Castmagic:
Castmagic is one other AI-powered content material repurposing software specializing in Podcasts. You possibly can add your audio in MP3 format or as a YouTube hyperlink.
Castmagic makes use of AI to transcribe your audio, generate present notes, and create social media belongings — these duties that used to take a number of hours can now be executed in minutes. I’ve discovered the transcripts fairly correct, though they want some enhancing and proofreading earlier than it’s usable.
The present notes characteristic is kind of helpful because it permits me to offer the listeners a short overview of the episode and helps with web optimization. I additionally admire the timestamped overview, which makes for simple navigation via the podcast episodes.
One other standout characteristic is the Magic Chat. It offers you an AI assistant to reply questions on your podcast. Magic Chat turns into an interactive software between you and your podcast, providing you with any data mentioned. Say you talked about an fascinating truth or statistic in your podcast — merely ask Magic Chat, and it’ll promptly present it, saving you loads of analysis time.
Castmagic additionally generates social media content material. The LinkedIn posts and Tweet threads are good for selling your episodes, however they’ll want minor enhancing to suit your model voice and magnificence.
Whereas it’s not the most cost effective AI software to repurpose your content material, it’s price it in the event you’re a content material creator seeking to attain completely different platforms.
Take a look at Castmagic